Cool Tools Feature Article this week - Revealing Advanced PR Strategy 8 March 2010
Planning a product launch can be a like looking into an abyss, You've probably got a few product launch ideas, product launching experts that masquerade as your colleagues by day throw advice at you like confetti, and everything you consider seems like it would cost a fortune with no certainty
as to what the product launch results would be. The truth is, ever product launch is different as every product and product buyer is different.
Step 1 Product Launch Plan - Who's going to actually buy it first?
a) Write down exactly who you think will be the first 1000 buyers of the product and make sure they are also the people you think will be your first 1000 product fans.
b) Indentify blogs, events, clubs, facebook or linkedin influencers, other product sites, or forums where these 1000 Fans hang out or visit for information or business. What you are looking for here is an answer to "what do my 1000 fans ALREADY pay attention to that I could become a part of?"
c) Think of a way to capture their attention with Reciprocity - reciprocity is the principal whereby people who are given a gift often feel obliged to return a gift in turn. Your gift might be a:
- Special Report that compliments their professional or beliefs or relates to their interests
- A series of weekly email "how to" guides related to a forthcoming product launch
- An online tool related indirectly to the product launch that helps them learn how to do some better, faster, cheaper
- Ebook, videos, articles, interviews, referrals to reliable sites or tools will all help you build the trust of the audience you are targeting and allows you to get their permission to contact them against with similar things......such as your related product launch
READ FULL ARTICLE GUIDE HERE
So What Do we Do Here?
Free Press Release Service - Online and Offline Media and Social Media Specialists
"Like life, personal relationships and trust between friends and colleagues matter. We’re mindful that as a Brisbane PR company we face still competition. Many Brisbane PR companies are starting to copy of success but are not hiring marketing, search engine, or PR specialists from outside Brisbane or the PR industry in general to complement and detail the specific strategy steps.” Dan Callum said in explaining the industry evolution.
As an entrepreneur or manager who needs to drive results, the guarantee provides you with confidence in how PR will help you:
• Obtain widespread media exposure
• Build a media profile
• Position your company as a market leader and your key spokespeople as subject and sector experts
• Gain access to journalists
• Increase public awareness, traffic, and conversion of your company and its products and services via multiple web presence points.
• Leverage off PR results into web, indirect, direct, and face to face marketing activities
Media Training- If you've not dealt with the press before or just hate the idea of crafting press releases without knowing what they want to hear.....might we suggest our Media Training Insider course. It's far from boring, heaps of fun, and gives you both the tools, examples, and skills you need to dominate the media.
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